Elon Musk has officially bought Twitter and kicked off his platform revolution: here’s what could change for the social network.
After a succession of rumors and hypotheses and initial resistance from the board of directors, the news has become official: Elon Musk is the new owner of Twitter. The microblogging platform, among the most famous and used social networks in the world, was bought by the current richest man for 44 billion dollars.
A tempting offer that was impossible to refuse. Since the first hours after the acquisition, Musk has made no secret of wanting to revolutionize Twitter to allow it to keep up with the times and function as a free virtual square where everyone can express their ideas, opinions and points of view.
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In reality, his statements had obvious consequences, sparking noisy controversy and some protest activity. Many users, advertisers, and organizations have resisted Musk’s new project. But what are the changes to be expected from Twitter?
Elon Musk: Why He Bought Twitter And His First Moves
An extravagant personality, Elon Musk is an established entrepreneur known worldwide and fully included in the list of the wealthiest men on the planet. With a clear vision of the future he would like to live in, he has carried out numerous projects aimed at innovation and the end.
After co-founding PayPal (purchased by eBay in 2002) and creating the company Space Exploration Technologies Corporation, known as SpaceX, to develop an architecture for interplanetary mass transit, he joined Tesla in 2004, a multinational company that produces high-quality electric vehicles and solar panels.
Solarcity, OpenAir, Neuralink, and more are all companies Musk founded or led to realize his vision and plans. Twitter, of which he was already the majority shareholder since April 2002, is only the latest of the goals he has achieved.
Elon Musk has decided to place trusted people at the top. According to the Washington Post, it would be Jason Calacanis, Jared Birchall, Alessio Spiro, Sriram Krishnam and David Sacks.
Through a series of tweets, Elon Musk explained the reasons that led him to buy the social network. The primary purpose is to guarantee freedom of speech for web users and subscribers to the microblogging platform. He has not hidden that to do so; he will have to make improvements and changes, some of which have raised numerous controversies.
Elon Musk: A Paid Plan, The Escape Of Users And The Concern Of The UN
Immediately after buying Twitter, Elon Musk initiated a series of layoffs, first of four executives and then of about half of the company’s employees. Actions that were not welcomed were deemed necessary to allow the platform to have enough profits to improve.
Many users have chosen to suspend their accounts or delete their profiles, while some advertisers have blocked their activity on the social network. The UN has decided to send a letter to Musk, asking the entrepreneur to protect privacy and freedom of expression and to try to limit, as far as possible, the spread of fake news and harmful content.
Despite these resistances, Elon Musk is determined to implement the planned changes. In all likelihood, a Twitter subscription plan will be introduced, which won’t be exclusively accessible. The cost should be around 8 dollars a month and must be borne by all who want the blue check indicating a verified profile.
Elon Musk’s Twitter: More Customization And Open Source
Elon Musk hopes for more control and personalization of his feed to give users a satisfying experience on the platform and decision-making power on what to view and read.
At the moment, it is possible to decide the chronology to adopt, i.e. which tweets to see as a priority. To do this, open the Twitter application, go to your home page and select the stars at the top right of the screen. You can choose whether to see the latest content as it is shared or recommendations from the platform.
You can change the explore and search functionality settings, choose your preferred or additional languages, and increase your security by managing blocked and muted accounts.
The way forward, for Elon Musk, is that of open source, with codes that each user can consult to check how they work and understand if they have a minimum of computer knowledge. The entrepreneur wants to unravel the algorithm and limit its ability to control and drive the user experience on the platform overly intrusively.
Open source, according to the owner of Twitter, would allow users to have greater confidence in the platform.
Surely there will be other minor improvements, such as the ability to edit your tweets after publishing them, a feature already being tested. Elon Musk will have to overcome much distrust and stop the flight of users, especially the most famous ones who have decided to abandon the platform after its purchase, with great resonance.
However, the entrepreneur’s enthusiasm is skyrocketing, and he seems to have no intention of being held back by current resistance: his goal is to allow users to receive information, comment on it and help disseminate it in a safe and stimulating space. Will he be able to reach it?