Companies of different segments and sizes have long realized the importance of collecting and analyzing their data. As the amount of information is valuable, searching for methods and tools to deal with this volume is continuous, so it is essential to be informed about Business Intelligence (BI) trends.
Business Intelligence is a methodology that uses technology to collect and interpret data and tangible assets for a company. As a result, managers have access to qualified information to make better and more strategic decisions.
As technology constantly evolves, being on top of Business Intelligence news is essential to remain competitive and relevant. Keep reading and check out 6 of the top trends in the field right now!
Artificial Intelligence
For example, popular culture, through science fiction books and movies, has created a sometimes frightening image of working machines. However, as research deepens, the conclusion is that artificial intelligence is an excellent ally of the data analyst, capable of genuinely maximizing human talent.
Artificial intelligence allows a professional to generate progressions and perform calculations or conferences in seconds. Simple operations can be automated, giving employees more time to think strategically and focus on tasks that demand creativity and cunning.
Therefore, the intelligent machine has the potential to help people achieve even more expressive results. With automation, they become more accurate and effective, essential to stand out in the market.
Data Analysis
Using the information in favor of the business is one of the biggest trends in Business Intelligence, so much so that many universities and companies focus their efforts on training professionals for data analysis. In a highly competitive market, institutions need more space for institutions to base their decisions on assumptions.
Accurately analyzing scenarios and predicting habits and future behavior are possible tasks with the help of mining the thousands of data circulating internally and externally in a business.
In this way, the company can draw up more strategic and efficient plans and directions, providing good results and achieving goals.
As we said at the beginning, there is no point in having modern programs to process information if no qualified professional knows how to understand and extract the knowledge of interest from a sea of data.
Therefore, the rise of data engineers is also perceived as a crucial part of organizations and decision-making.
Data Security
Still talking about data, since they are “worth gold” for tactical decisions, a concern and tendency of Business Intelligence for the coming years are to invest in its security.
After all, the same information that can help define a company’s success can also be used, in the wrong hands, to cause incalculable damage and harm to the brand. As with any other asset or resource an institution has, data theft is not a good sign.
To get around this situation, the cyber data insurance market is booming. This solution protects the corporation against violating confidential information and hacker attacks.
Cloud Computing
More and more companies are rethinking how they store and share data, opting for more dynamic solutions, such as the cloud. In the same way, many BI-oriented software and applications are also migrating into this environment.
However, in pursuit of even more flexibility, a strong trend in Business Intelligence is the multi-cloud strategy. The advantage of this approach is the possibility of evaluating the performance of different services and choosing the one most suitable for the company’s needs.
On the other hand, investing in a hybrid cloud entails more costs with different vendors, operational expenses, and possible challenges with support and implementation. It is worth evaluating the gains and disadvantages of adopting other platforms and new processes according to the business’s short, medium, and long-term planning.
Self-Service Big Data
The countless data exchanged between people over the internet or through other tools, inside and outside a company, when analyzed, processed, and used to benefit a corporation, are known as Big Data.
As mentioned in this content, many more companies today prioritize using this information to leverage results and gain insight into the business. At the same time, accessing data is a laborious and technical process, basically restricted to engineers who understand the subject and know how to operate specialized software.
In this way, Self-Service Big Data emerges as a promising Business Intelligence trend related to developing tools that simplify information analysis and automate some tasks for data scientists.
The idea behind this is to allow these professionals to focus less on technical knowledge, such as programming, machine configurations, and IT, to focus primarily on BI and thus gain more expertise in analysis. This ensures that work becomes far more strategic and approachable, and less operational.
Mobile BI
Finally, a novelty that follows the logic of today: mobility is increasingly present in people’s lives and the corporate world. In a fierce and energetic market, managers and professionals must spend their time wisely when making decisions.
Likewise, it is necessary to be efficient and objective in defining the right choices. Therefore, as Business Intelligence is an ally in critical moments of a business, a solution in vogue is Mobile BI, which requires the development of robust tools for BI that can be used on mobile devices, such as smartphones or tablets.
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