If you are starting to work with digital marketing and want to start social media planning for your clients, you are in the right place!
In this post, we’ll show you why having a well-defined action plan, which covers all stages of the social media marketing process, is essential.
With a plan in mind, you can avoid mistakes during the strategy and mitigate the impact of obstacles.
Stay with us and check out, step by step, how to plan topezêra social networks to boost your results. Let’s go.
Why Is It Essential To Have A Social Media Plan?
Working with social networks is simple: create engaging content, and the audience will engage. But if you’ve come this far, you know it’s not quite there.
As they are open platforms, competition is fierce, in addition to the fact that there are so many channels, tools and resources that it is challenging to choose which ones are best for the strategy.
To make it even more complicated, users are increasingly dispersed, and it is rare to find them in just one channel.
And then the question remains: how to conquer a digital presence with so many channels, resources and high competition?
The answer is simple: with planning! But, like all good planning, it takes time, patience and knowledge.
Where To Start Planning Content For Social Networks?
First, it is essential to emphasize the need to build a solid foundation to sustain your activities on social networks.
This foundation must be built with well-thought-out communication strategies and dedication to carefully analyzing the results to achieve the objectives.
So, see the step-by-step on how to develop top social media planning!
Define Objectives And Performance Indicators
The first step is one of the most important, as it will dictate the course of the strategy. You need to know the brand’s marketing goals to set social media goals.
Here are some of the main goals that big brands aim to achieve through social media:
- generate brand awareness ;
- sell more products through the virtual store ;
- increase the lead base ;
- Teach more people about your services.
Each of them is extremely important, but you should only work on some of them simultaneously; after all, those who try to do everything end up doing nothing.
Therefore, it is essential to know the moment the brand is at and which objectives would take it closer to success.
In addition to defining the objectives, another fundamental step is to choose which performance indicators will be most relevant to the aim.
KPIs (Key Performance Indicators) are the variables you should frequently monitor to find out how your plan is progressing.
There are suitable KPIs for each objective, and you should choose the ones that best match what you want for the brand. For the desired goals, some good indicators would be, respectively:
- post reach (brand recognition);
- clicks on the disclosed link (traffic to the virtual store);
- clicks on the broadcast link (conversions on the landing page );
- video views (market education).
Through the KPIs, you can get a sense of whether or not your strategy is effective.
Identify The Target Audience
Once you have well-defined objectives and KPIs, you must identify the target audience to guide your strategy.
For this, it is essential to conduct market research and check the base that the brand already has, those with a more consistent profile with the company.
To deepen the study and be even more assertive, you can create a buyer persona, which consists of the ideal customer for the business.
Choose Social Networks
With your target audience in mind, choosing the social networks where you will apply the strategy will be easier.
For this, it is necessary to understand how they behave and in which networks they interact most frequently.
Remember that to implement a good marketing strategy on social networks, and you must consider each channel’s uniqueness. They require different approaches and vary in resources and tools.
Establish The Frequency
The frequency of publications also varies greatly depending on the profile of your target audience; choose the one that best suits your business persona, and be bold and test it.
After defining the posting frequency, remember to maintain periodicity; consistency in the posts is essential to keep users engaged.
Create A Schedule
The elaboration of a schedule is fundamental to maintaining the organization during its planning.
It would help if you considered that for the brand to be present in different social networks, the organization is fundamental. With it, you can keep the plan moving and generate good results.
Test And Monitor Actions
Are you in doubt about the direction of your strategy, or are you wondering if action is bringing positive results? This is where the testing and monitoring of your plan come in.
Even if making mistakes in a specific action, the knowledge acquired will be of great value and can prevent more significant mistakes from being committed in the future.
Analyze The Results
Last but not least, analyze the results. And when we talk about interpreting the results, it is to study the information and data acquired with the strategy thoroughly.
This action helps to find better solutions and identify problems if any. Therefore, it is not enough to follow the KPIs; it is necessary to understand them and know what to do if they go wrong.
