One of the best ways to get visibility on the web is to publish an SEO article or, better said, an SEO-optimized article. For it to be effective, it is necessary to know which characteristics it must have and which ones should be avoided.
If, on the one hand, a well-written article becomes a spring that pushes your site up, a poor piece will have the opposite effect, “hiding” your web page from the eyes of potential customers.
Along these lines, we will provide you with basic guidelines and an SEO article template to follow to ensure your articles are optimized for search engines.
ALSO READ: Data-Driven Marketing: These Are The Challenges CMOs Face
The Rules For Optimizing An SEO Article
Before starting, it seems appropriate to provide some general information to understand better how search engines work. For example, when a user searches on Google, the search engine uses rules to determine which pages to show in the results and in what order.
For your article to appear at the top of the search results and, therefore, to be visited, it is necessary to carry out the correct optimization of the SEO article. In this sense, the most critical elements are:
- the keyword;
- the title of the article;
- the meta description;
- the titles of the chapters;
- the contents index.
Keyword
The whole SEO article must start by studying a keyword inherent to the text’s content. Analyzing which keyword to use for your article is arguably the most critical aspect of all SEO work.
Simplifying, we can say that the keyword must be the most searched for by users based on the topic covered. In this article, for example, the keyword must be related to the correct writing of an SEO article.
Title
The title of the SEO article is not only the first thing users see when they access the page where it is placed. The title is the first thing that appears when an individual searches the web.
This element (also called title, from English) is therefore of fundamental importance for two reasons. First of all, on a more technical level, the title must contain the keyword that exemplifies the topic dealt with within it. This will allow the text to appear when that keyword is typed into the browser.
Secondly, a catchy title will have a better chance of attracting the attention of a potential reader interested in learning more about the topic.
For example, the owner of a business that has recently opened e-commerce could be interested in SEO to increase the visibility of the new platform. That’s why the article you are reading is called SEO Article Template – how to create it.
Meta Description
If you are familiar with internet browsing, you will know that when you search, the title is not the only thing that appears in the results. Immediately below, the title is accompanied by a brief description that deepens the content of the page. This text is called a meta description.
Similarly to the title, the meta description must also contain the reference keyword and, at the same time, capture the reader’s attention. The adequate meta description is, in fact, the one that manages to whet users’ curiosity.
Titles H1, H2, H3
If the previous two points concerned “external” aspects of the article (especially the meta description ), the SEO article must also be optimized in its content, starting from the chapter titles.
The most important title is undoubtedly the H1, the main header (not to be confused with the title, the article’s title). It must contain the keyword, but it must not be a copy of the title. In practical terms, the H1 must recall the concepts expressed by the title and meta description.
Optimizing the titles of the following chapters, H2, H3, etc., is also essential from an SEO perspective.
Each of them must contain a sub-theme of the general topic. Their usefulness consists, on the one hand, in indicating to the user the micro arguments expressed in that section. From a search engine point of view, however, these titles facilitate the analysis work of browsers, which can understand the article’s topic more precisely.
Retaking this article as an example, the H2 title of this chapter is “Titles H1, H2, H3“. This choice was made to make you understand that you are reading these lines and that we would have dealt with the titles of the individual paragraphs in this section. At the same time, the crawler of a search engine, reading the title, understands that the topic is related to the more general SEO article and can also extrapolate other relevant keywords, improving the article’s visibility.
Content Index
In very complex articles with many chapters and subchapters, it may be helpful to introduce a table of contents, a list that is shown at the beginning of the paper and which lists all the chapter and subchapter titles.
This is useful both for the search engine, which is thus able to get a precise idea of the article’s contents, and for the user who can jump directly to the paragraph that interests him most.
Summary
To summarize what has been said briefly, ensure your post has a relevant, effective, and engaging title and meta description. When someone searches for your article on the web, something like this must appear:
Once the link is clicked, interested people will find themselves in front of the text in front of you too. Here is your SEO article template.
The work of optimizing an article from an SEO perspective requires an in-depth study of keywords, contents, and layout.
