It is the most famous public cloud on the planet: As indicated by the statistical surveying organization Cooperative Energy Exploration, Amazon Web Administrations (AWS) has a portion of the overall industry over 30%. Microsoft Sky blue carries it to a little more than 10%, trailed by the foundation contributions from IBM and Google.
Each of the four together holds the more significant part of the pie of the worldwide cloud market. What makes AWS so fruitful? The highly durable developments are unmistakable – beginning around 2006, Amazon has been offering new administrations and highlights. The latest significant advancement was the collaboration with VMware in October last year, from which the “VMware Cloud on AWS” arose.
Clients can utilize it to enhance their ordinary “on-premise” IT and the confidential cloud with assets from the public cloud – the good half-and-half cloud situation. The start was just a classic in 2006, with infrastructure from the cloud. The target group for AWS was always other companies, never private users. AWS customers and partners took care of that, Dropbox being an example here, but other consumer offerings such as Netflix, Foursquare, or Reddit also rely on resources from Amazon. Customers and partners can use the many distributed data centers around the world. In Germany, for example, there is a corresponding location in Frankfurt. Here is an overview of AWS’s globally distributed data centers.
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Essential AWS Services At A Glance
The first service AWS offered in 2006 was the Amazon Elastic Compute Cloud ( Amazon EC2 ). This is a classic virtual server that runs either a Linux or a Windows server operating system. The offer is aimed primarily at developers. They do not have to enter into a fixed contract period and only pay for what they have used.
Other services followed in quick succession. Amazon S3 (Simple Storage Service) offers highly scalable storage resources on demand. There are three storage classes: Amazon S3 Standard for general storage of frequently accessed data, Amazon S3 Standard – Infrequent Access (Standard-IA) for long-term data with less frequent access, and Amazon Glacier for long-term archiving.
Amazon CloudFront is a global content delivery network service designed to accelerate the delivery of websites, APIs, video content, and other web assets. The service integrates with other Amazon Web Services products, allowing developers and businesses to deliver content with no minimum usage requirements efficiently. Amazon SimpleDB is a NoSQL relational database for offloading the workload of database administration. Amazon SimpleDB allows developers to store and query data items via web service requests. Amazon DynamoDB is a fast, flexible NoSQL database service that supports document and key-value storage models. The service is designed for mobile, web, gaming, advertising, and IoT applications.
AWS Elastic Beanstalk is a service for deploying and scaling web applications and services developed using Java, .NET, PHP, Node.js, Python, Ruby, Go, and Docker on servers such as Apache, Nginx, Passenger, and IIS. The directory service for managing users and resources, AWS Identity and Access Management (IAM), allows the control of customer access to AWS services and resources.
Different groups can be created, and access rights assigned. Amazon CloudWatch is a monitoring service for AWS cloud resources and the apps that customers run on AWS. You can collect and track metrics, collect and monitor log files, set alarms, and automatically install response services. CloudWatch monitors AWS resources such as EC2 instances, Amazon DynamoDB tables, and Amazon RDS DB.
- data processing
- Storage
- databases
- analyses
- networks
- mobile devices
- developer tools
- management tools
- or the Internet of Things (IoT).
They are used in web and mobile applications, game development, data processing, warehousing, storage, archiving, and more. Here is an overview of an extensive range of cloud offerings. AWS developers are said to have been encouraged to develop at least 1,000 new offerings each year.
New Fields Of Activity
Since the AWS re: Invent 2016 customer conference, the hybrid cloud topic has been at the top of the AWS agenda. No wonder: Analysts are predicting enormous growth rates for the hybrid cloud. With it, the advantages of the different cloud delivery models can be used in a well-coordinated, interoperable configuration – from private clouds, mostly on-premises, to external clouds, primarily public.
The most common variant is expanding the existing environment with additional external computing and storage resources.
AWS took a step in this direction last October with the announcement of VMware Cloud on AWS. Delivery is scheduled for mid-2017. In addition to the alliance with VMware, cooperation with the specialist for cloud-based business applications Workday was also agreed upon at re: Invent 2016. But it is just one of many close collaborations Amazon has decided to do in the past ten years. Here are the numerous innovations that AWS announced at their customer conference at the end of 2016.
Artificial Intelligence
Of course, AWS cannot avoid the hype topic of artificial intelligence or artificial intelligence (AI). Amazon’s approach provides developers with profound learning opportunities to enrich their applications. The result would then be self-learning apps. In principle, artificial intelligence works like human intelligence: there are 100 billion neurons in the brain that communicate with each other via synapses.
As soon as a person trains something, the frequency of the impulses at the synapses increases – a pattern emerges. With the so-called long-term potentiation ( LTP ), people memorize things. The decisive factors for success are the intensity, the point in time, and the number of impulses.
The stronger the motivation, the more likely people are to remember something. This is how artificial neural networks work. With “Alexa,” Amazon has devised such an artificial neural network as a counterpart to IBM’s AI pioneer “Watson.” According to Amazon, the development has cost well over 100 million dollars and is far from over.
The onboard computer of the spaceship Enterprise served as a model for Alexa. The voice functions of Alexa are currently being used in the Amazon Echo – a product that data protection officials have heavily criticized. Nevertheless, Echo and its close relative “Echo Dot” give a glimpse of what Amazon plans to do with its artificial intelligence: A little helper that can answer questions and initiate services on demand.
AWS Recently Announced The Following Additional AI Functions:
- Amazon Lex is a service for building conversational interfaces for voice and text. The learning engine that drives Alexa is thus available to all developers.
- Amazon Polly is a text-to-natural language conversion service. It supports 24 languages and 47 natural voices.
- Amazon Rekognition offers a simple image analysis that should also recognize faces in images.
- MXNet is an open-source, programmable framework for deep learning applications that supports various artificial neural networks, such as Convolutional Neural Networks ( CNN ) and Long Short-Term Memory Networks ( LSTM ).
Amazon Machine Learning, which forms the basis for virtually all other “intelligent” services, has been around for some time. In general, the development of AI is just beginning. Many large IT companies are currently developing related products and services.
Looking For New Revenue Generators
As is well known, the management of Amazon is constantly looking for new fields of employment. While giants like IBM or HP detach themselves from hardware development as much as possible, AWS is presenting something tangible with Echo. There will probably be further developments in this direction.
Amazon has also just entered the market for TV series and films. That probably won’t be the last surprise move by Jeff Bezos’ company. Anyone who is so hyperactive naturally faces a lot of criticism. For example, AWS has been scolded for outages on numerous occasions. Data protectionists often consider the offer to be unsafe. The group countered this by setting up local data centers; for Germany, as I said, this is located in Frankfurt. Amazon also gives developers the option of re-encrypting data stored on AWS themselves.
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